MARK THIS Economist did you know, that Technology is overpowering our lives!?

The YouTube video, Economist Did you know? Is a very interesting clip that makes the human

mind recalculate their interactions with technology on a daily basis. This clip is brilliant, and it also makes the viewer think about the past, present, and future and how much technology has become a part of us, almost like another finger... or another hand, another necessity.


Can we agree that society relies on the Internet, or more specifically, on technology for everything, which as a result, declines physical human interaction? We can definitely agree and thus become more educated to our actions that we seem to be very oblivious about.
Facebook is another well-known example that proves our obsession, attachment, and addiction to technology. Facebook can go further than just technology; it becomes a habit through our daily rituals and causes our moods to change when we read wall posts or view pictures of friends. But isn't it surreal how a simple website can overpower peoples' lives worldwide? We adapt Facebook in our daily conversations and even give it the short form of ¨FB¨ expecting that everyone should just know what it stands for. We can talk and talk about Facebook, but the essence of it is portrayed through us, the ones who log onto it more than three times a day.

The video brings up very relevant and fascinating points, such as how much a teenager text messages in a day and how many frequent viewers are on pages like YouTube, Facebook and MySpace.
In our lecture we learned of a type of communication that Harold Innis had theorized: Space-binding media, which is a printed or electronic media. It can relate to this clip or the message that is being perceived.

Space- binding media is one of two divisions that Innis divided communication into. It is very easy to work with and it contains a lot of information and makes the message easy to transport. However, it is less durable than time-binding media. So, how does it relate to the clip? The clip itself is a time-binding media because it is electronic which makes it very easy to work with since everything is on the computer. Space-binding media usually includes messages on the radio or television in which the message does make a vast impact towards thousands and thousands of people.

Like this video, it gets their viewers thinking about themselves and how they have become so needy to technology, but a message like this could not stay popular in society for too long, maybe just for a few months or even weeks, then something new will evolve since technology is always creating something bigger and better.

MARK THIS Perez Hilton the communicator that over powers YouTube Videos

After watching the Perez Hilton YouTube video, I’m not sure what I despise more, Brittney Spears, Perez Hilton, or the Circus. Where on earth did this weird and random guy come from? He hates on celebrities and basically creates this world of fun and play, but really just embarrasses all those who are human.

We have learned through our readings and lectures that words have no meaning other than the one you make for it. One thing that just boggles my mind is how people listen to the meaningless words that come from Perez Hiltion's mouth. We can ask ourselves, why does he portray himself this way?

If we were to converse with Perez, would we believe that he is a liable person, someone who wouldn’t gossip about your problems? Or does his representation of himself lead you to believe that the things he says are false? Or does he represent himself in a way that you believe every word he is telling you? There is more than one view we can perceive from this video: negative and positive. On a positive note, Perez Hilton is a great communicator, and obviously he gets his job done which is reflective of the thousands of views on his web page and on his previously watched YouTube videos.

A question that continually comes to mind is: what gives Perez Hilton his power? If we break it down we can actually see how Perez Hilton, the Entertainer, gains this superior hierarchy in the media. First, we have the viewers like you and I, which provides a boost in his role in the media because our curiosity enables us to view all his posted videos, and learn more about him which then bumps up the amount of hits on his web page and videos. After learning more about Perez Hilton, we then become more educated to who he is so when he appears on the radio, we know exactly who he is, what he does, and we would be prepared for his gossip and the '411' on the luxurious lives of celebrities. The media controls us to the extent that we listen to what is popular, and what is popular is the image that the media perceives of Perez Hilton. But is he really that popular? Or do we think that because the media encourages his role as the entertainer, and approves of his strange ways? So if the media accepts Perez Hilton, then it tries to push us as the viewers to approve of him and create reasons as to why he is tolerable and should continue listening to him.

Through the readings in class, specifically the article The Medium is the Message, by Marshall McLuhan, we can relate to the article in which the medium is the context, to Perez Hilton by how all his messages are being portrayed in the media. The medium is essentially his speech, his writing and his thoughts which are all made into his YouTube Videos, his webpage, and his interviews on the radio. The way Perez Hilton communicates all his thoughts is quite remarkable, even though his personality is odd, mysterious and humorous, he does his job right.
We could conclude that maybe a reason why he is accepted through the media is because he always gets his point across whether right or wrong, bad or good, ¨ the content of object is less important than the fact that they exist in culture society.¨ (lecture 4, Intro to comm. Dr. Alex Sévigny)